South Jersey Websites Blog

Featured Client: Tailwaggers

tailwaggers

Today we’re spotlighting Tailwaggers as our South Jersey Web Design featured client.

Tailwaggers is based in Sewell, Gloucester County, NJ, and provides pet services.

Their services include:  pet sitting. dog walking, and pet care in Gloucester County and Camden County New Jersey.

South Jersey Websites used Wordpress to create the site.

We event designed the distinctive “Cat Tail” logo, based on a sketch provided by the client.

Visit the site: tailwaggers1.com.

Posted in Featured Clients

Six Features Your Business Website Should Have

Your website can be the first impression your business makes, so you need to make it count. It’s not enough just to have a website; a bad website can be worse than no website at all. With so many websites competing for attention, you need to make sure your business website has certain important features.

  • An attractive design. 
    This is a no brainer. No one wants to have an ugly website. But you need to be objective about what makes a design attractive. Your site’s colors should complement each other, without being too glaring. If you’ve ever seen a website with a bright red background, you know the kind of eye fatigue that can cause. Also, placing dark text on a dark background makes the content hard to read. Make sure you have sufficient contrast.
  • Easy to navigate
    Your website should have obvious and easy to find navigation. Usually the links to get around the site are arranged horizontally at the top of your website. This is where people expect to see it, so it’s a good idea to have the navigation where people expect it.
  • Your contact information
    Have your phone number, email or address on each page. Your phone number should be text, rather than an image, so if someone visits your site on a smart phone, they can just touch your number to place a call. Your site can also include a contact page and a map if you want them to visit your business.
  • Call to Action
    Tell your visitors what you want them to do. Have a button or link to click to get more info, or to contact you.
  • Mobile Friendly/Responsive Design
    More and more people are using smart phones and tablets to search the internet. If they visit your website, and they need to zoom in and out just to read your content on a phone, they may get annoyed and visit your competitor’s site instead. A responsive site adapts to the screen being used to view it. Don’t ignore all those mobile device users.
  • Don’t Forget Social Media
    You should encourage your site’s content to be shared on the popular social networking sites. Include logos from Facebook, Twitter, Linked In, and others, that people can click on to post them to their networks. This helps to spread  word of mouth info about your products and services. Also, don’t forget to provide links to your latest info from your Facebook and Twitter pages.

You only get one chance to make a first impression, so make sure your website conforms to good practices.

Posted in Helpful Articles

Featured Client: Happy Trails Photography

Carolyn McKendry is a South Jersey area photographer who specializes in creating photos used for stock photo libraries and on greeting cards. She is the creative force behind Happy Trails Photography. She makes several appearances at local craft shows, selling her photos.

The cards and framed prints are available on the website.

The site features a WordPress blog as well as a link to a shopping area.

Visit the site here: http://happytrailsphoto.com/

Posted in Featured Clients

WordPress Releases Version 3.6

wordpress-large

South Jersey Websites uses WordPress for many of the sites we design. Our own site: southjerseywebsites.com uses it.

Now WordPress has introduced it’s latest and greatest version; version 3.6.

According to wordpress.org, the new version includes a beautiful new blog-centric theme, bullet-proof autosave and post locking, a revamped revision browser, native support for audio and video embeds, and improved integrations with Spotify, Rdio, and SoundCloud.

The new version of WordPress is nicknamed Oscar, in honor of jazz pianist Oscar Peterson. (All versions of WordPress get jazz related nicknames.)

Wordpress.org has a video that shows some of the new features,

Now here at South Jersey Websites, we need to get busy to upgrade our client’s WordPress sites with the new version.

Posted in Wordpress

Basic Tips To Know About Search Engine Optimization

Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google’s Penguin update.

1. important to know that time is a factor

If you are young and invest your first dollars then you won’t become a millionaire overnight. It takes some time to build your wealth and if you invest regularly, you will earn more than people who invest only once. If you invest too little, you won’t get the same results as people who are serious about building wealth.

Search engine optimization works exactly like that. If your website is young, then it will have only a few rankings. You have to optimize the pages and the back links of your website and you have to do it regularly. The more time you invest in optimizing your site, the sooner you will get results.

2. Do first things first

When you start investing, you cannot participate in the big deals that require a lot of money. It’s the same with SEO. If your website doesn’t have many rankings yet, then it doesn’t make sense to target very competitive keywords such as “mp3” or even “credit cards”.

The big players in your niche have the high rankings for these keywords and they have several advantages (more back links, more visitors, more trusted by Google, etc.).

Start with much targeted keyword phrases that consist of 3-4 words. It is much easier to get high rankings for these keyword phrases and you will also get higher conversion rates with much targeted keyword phrases.

The more rankings your website has, the easier it will be to get high rankings for more competitive keywords. Then you can start to compete with the big guys for the more general keywords.

3. You have to be careful (the wrong things are very risky!)

There are many people who promise to make you rich overnight. Others promise incredible profits. The more aggressively you invest, the more likely it is that you will lose everything.

It’s the same with SEO. If you use aggressive (and often shady) SEO methods then you put your website at risk. Aggressive tactics often deliver great results for a short period. Unfortunately, all of them also lead to massive problems with Google in the long run.

If you see offers like “thousands of back links with no work” or “fully automated SEO solution” then you should be very careful. In both finance and SEO, there are many snake-oil salesmen. Don’t fall for them, instead rely on this advise in selecting a seo optimization company that offers what you need and not what you want, that can provide seo consulting via a search engine specialist or seo web analyst and assign a dedicated seo specialist to your seo web project, with this in place you should have more value for your money or investments, because when you finally rank on search engines for your targeted keywords, you need not to worry about losing ranking positions when your seo contract is over; such is the case with most seo services companies.

Hello am Olatunji.Adetunji a seo specialist working in a search engine optimization company”SEO Web Analyst”. We develop all sort of strategies to deliver white hat seo optimization services for any sized company interested in our seo web marketing tactics. Visit us today for any of our affordable seo packages or you can go for our renounced seo consulting services.

Posted in Helpful Articles
Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.