Your website can be the first impression your business makes, so you need to make it count. It’s not enough just to have a website; a bad website can be worse than no website at all. With so many websites competing for attention, you need to make sure your business website has certain important features.
- An attractive design.
This is a no brainer. No one wants to have an ugly website. But you need to be objective about what makes a design attractive. Your site’s colors should complement each other, without being too glaring. If you’ve ever seen a website with a bright red background, you know the kind of eye fatigue that can cause. Also, placing dark text on a dark background makes the content hard to read. Make sure you have sufficient contrast.
- Easy to navigate
Your website should have obvious and easy to find navigation. Usually the links to get around the site are arranged horizontally at the top of your website. This is where people expect to see it, so it’s a good idea to have the navigation where people expect it.
- Your contact information
Have your phone number, email or address on each page. Your phone number should be text, rather than an image, so if someone visits your site on a smart phone, they can just touch your number to place a call. Your site can also include a contact page and a map if you want them to visit your business.
- Call to Action
Tell your visitors what you want them to do. Have a button or link to click to get more info, or to contact you.
- Mobile Friendly/Responsive Design
More and more people are using smart phones and tablets to search the internet. If they visit your website, and they need to zoom in and out just to read your content on a phone, they may get annoyed and visit your competitor’s site instead. A responsive site adapts to the screen being used to view it. Don’t ignore all those mobile device users.
- Don’t Forget Social Media
You should encourage your site’s content to be shared on the popular social networking sites. Include logos from Facebook, Twitter, Linked In, and others, that people can click on to post them to their networks. This helps to spread word of mouth info about your products and services. Also, don’t forget to provide links to your latest info from your Facebook and Twitter pages.
You only get one chance to make a first impression, so make sure your website conforms to good practices.