by Trishia Hope
Getting your brand or company on the social networks is now part of most internet marketing plans. Most marketers will recommend you go the Facebook or Twitter way. Let’s tackle Twitter first.
Once you’ve set up your company’s Twitter account, you’ll have to begin connecting with people. It’s important to know who you want to connect with. Obviously, you’d want to build connections with current clients or customers as well as with potential ones. So make sure your Twitter handle as well as the “Follow Us on Twitter” widget is found in all your webpages or wherever your website address is posted.
Since you’re doing web marketing, follow reliable resources on Twitter. Then start following people whom you know uses your brand or the services of your company. Twitter allows you to create lists of people to follow. So you can actually create target audiences or segments. Follow people who might be interested in your products or services. You may group them according to demographics or profession.
Don’t just tweet product updates or company promos. Tweet questions that will draw out people’s views about your products or services, even how your store staff treats its customers. This is one way of getting feedback. Acknowledge honest questions about your products. Address queries about the company. For complaints about a product or service, tweet back that you can discuss this over an online chat, via email or, better yet through a phone conversation.
Use tweets from followers as leads for a blog post. Then once you’ve posted an article about it on your blog, tweet this as well. It encourages your Twitter followers to read your blog and consequently get more substantial information about whatever concerns them about your company and its products or services.
Take advantage of #FollowFridays to acknowledge people who have retweeted your company’s tweets the most. Include reliable and influential Twitter accounts that are connected to you.
Posting tweets isn’t the only way to go when using Twitter for internet marketing. You have to do metrics. This includes knowing how many tweets you posted and how many of those have been retweeted by followers. You have to know how many new followers you have and how many of those have mentioned you or retweeted your tweets.
You also have to measure how many Twitter accounts have your Twitter name on their lists and how many of these are your new followers. Measure also the number of discussion your Twitter account has had with other users.
Doing Twitter metrics can be tricky. But with patience and perseverance, you can draw out interesting and useful results that will improve your brand or services and as a result lead to more satisfied and loyal customers.
With the continued increase in social media marketing, tending your company’s social media accounts can no longer be assigned a simple couple of hours. If you want to be successful in web marketing via the social networks, your company should have a staff member wholly dedicated to attending one or two social media accounts like Twitter.
About the Author
Trishia Hope is an enthusiastic web designer, currently living in Nevada,USA.She is passionate in writing about graphic and web design,social media, blogging, freelancing and loves home decorating. Find out more about Web Marketing.